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Tokyo is a city with unparalleled diversity and attractiveness.The city mixes fantastic ancient traditions handed down over the yearswith advanced technology creating new values in the face of constant change. Combining five core values of Tokyo "Unique", "Excellent", "Exciting", "Delight", "Comfort" along with the people, elements, events and the charm of the communities that are rooted deeply in the fabric of Tokyo allows one to experience the great value of what the city is offering. Tokyo Metropolitan Government summarizes these values in the brand identity of "A city that promises all kinds of fun by constantly generating new styles while bringing tradition and innovation together" to communicate the attractive image of Tokyo. Let's transmit the diversified values and everyday fun filled with new discoveries and experiences one can encounter only in Tokyo to the world. Aiming to leap forward toward being the best tourism destination in the world. The branding of Tokyo is about to begin. http://www.gotokyo.org/tokyobrand/en/