0m 0s: Lenght

The renowned Paris-based boutique, colette, along with ASICS Tiger team up again at this years Japan Fashion Week in Tokyo. Together they will unveil two interpretations of the iconic GEL- LYTE V shoes with a design inspired by the Yukata pattern. Yukata or 浴衣, which literally means “bathing costume”, is the Japanese word describing a light summer Kimono that was worn by both men and women. Its origin goes back to the “Onsen", when the Japanese wore a Yukatabira, a light linen robe. With the democratisation of baths in Japanese culture, the Yukatabira was replaced by the Yukata, in cotton, making it more desirable to the public. The Yukata is now used for many special social occasions, festivals or a nightdress. To tie in the Parisian roots of colette with our Japanese heritage, we brought French illustrator duo, Jean Jullien and his brother Nico on board to design the artwork to support this release. Using their unique style they have brought to life a re-interpretation of a traditional Japanese folk tale.